This was a simple e-commerce website for a new, one-a-kind mouth rinse that helps alleviate the symptoms of metallic taste (dysgeusia), freshens breath and cools the mouth. The website was designed to not only provide the detailed information about the product, but to also effectively sell it to end users through a simple online store. The store was built with WooCommerce and utilized advanced Google Analytics tracking within the site as well as outbound clicks tracking. Heat-mapping technology was also implemented on a special landing page used for Google Ads campaigns.

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